Four decades of putting our own capital at risk.
WRG has grown from a single-balance-sheet investor into a firm with two aligned divisions. The through-line has never changed: own the outcome.
- Origins
- 1985 · Bay City, MI
- Wirt Rivette Group
- Since 1991
- Capital deployed
- $500M+
- Partnerships
- 75+
Origin
The firm is founded as a principal investor, deploying its own capital into privately held businesses.
Breadth
Development and ownership extend across mixed-use, commercial and multifamily property, alongside direct positions in operating businesses.
Operating discipline
The firm takes on operating responsibility: senior living communities under management, equipment financed and serviced in-house, and reporting handled in-house.
Four platforms, one firm
Senior living, real estate, equipment finance and opportunistic capital. Four platforms funded by one balance sheet and governed by one committee.
Alignment first
We invest our own money. Every mandate is judged by the standard we hold our own portfolio to.
Permanence over cycles
No fund clock means no forced exits. We can be a stable counterparty when others cannot.
Precision as a service
Trust is earned in the reporting, not the pitch. The numbers arrive correct and on time.
One firm, four platforms, and what holds them together.
The fair question about a firm with four platforms is whether it is a strategy or an accumulation of deals. Here is the answer, stated plainly.
- One firm
- WRG is one firm with one standard of accountability. The platforms share one investment committee, one underwriting method and one set of principals.
- Where the capital comes from
- The firm's own balance sheet. No fund, no vintage year, no capital call and no outside limited partner whose calendar governs a decision.
- Where it goes
- Four platforms: senior living, real estate, equipment finance and opportunistic capital. Three of the four we operate ourselves.
- Why they belong together
- Operating senior living taught us to underwrite labor and licensure. Developing property taught us basis. Financing equipment taught us collateral. Each platform sharpens how we read the others.
- How allocation is decided
- By conviction, not by target weighting. A quiet year in one platform is capacity for another rather than pressure to deploy.
Conviction has names attached to it.
Four principals underwrite, decide and hold. A named accounting and asset management team produces everything a counterparty or partner ever receives.
Meet the team
The firm was built standing on job sites, not behind a pitch deck.
Bay City, Michigan · Owner · Developer · Capital
Longevity is not a marketing claim. It is the reason our counterparties can plan around us.
A firm that has held its own capital at risk since 1991 has been through enough cycles to know which commitments survive them. That history shapes how we underwrite, how we structure, and how we behave when a position or a client relationship gets difficult. We intend to be here for the next transaction, and the one after it.




