Established 1991The Firm

Four decades of putting our own capital at risk.

WRG has grown from a single-balance-sheet investor into a firm with two aligned divisions. The through-line has never changed: own the outcome.

Origins
1985 · Bay City, MI
Wirt Rivette Group
Since 1991
Capital deployed
$500M+
Partnerships
75+
Arc of the firm
1991

Origin

The firm is founded as a principal investor, deploying its own capital into privately held businesses.

2000s

Breadth

Development and ownership extend across mixed-use, commercial and multifamily property, alongside direct positions in operating businesses.

2010s

Operating discipline

The firm takes on operating responsibility: senior living communities under management, equipment financed and serviced in-house, and reporting handled in-house.

Today

Four platforms, one firm

Senior living, real estate, equipment finance and opportunistic capital. Four platforms funded by one balance sheet and governed by one committee.

Alignment first

We invest our own money. Every mandate is judged by the standard we hold our own portfolio to.

Permanence over cycles

No fund clock means no forced exits. We can be a stable counterparty when others cannot.

Precision as a service

Trust is earned in the reporting, not the pitch. The numbers arrive correct and on time.

Structure

One firm, four platforms, and what holds them together.

The fair question about a firm with four platforms is whether it is a strategy or an accumulation of deals. Here is the answer, stated plainly.

01
One firm
WRG is one firm with one standard of accountability. The platforms share one investment committee, one underwriting method and one set of principals.
02
Where the capital comes from
The firm's own balance sheet. No fund, no vintage year, no capital call and no outside limited partner whose calendar governs a decision.
03
Where it goes
Four platforms: senior living, real estate, equipment finance and opportunistic capital. Three of the four we operate ourselves.
04
Why they belong together
Operating senior living taught us to underwrite labor and licensure. Developing property taught us basis. Financing equipment taught us collateral. Each platform sharpens how we read the others.
05
How allocation is decided
By conviction, not by target weighting. A quiet year in one platform is capacity for another rather than pressure to deploy.
People

Conviction has names attached to it.

Four principals underwrite, decide and hold. A named accounting and asset management team produces everything a counterparty or partner ever receives.

Meet the team
WRG principals on site at a Michigan development, hands on the brick of a building under construction
In the field

The firm was built standing on job sites, not behind a pitch deck.

Bay City, Michigan · Owner · Developer · Capital

Stewardship

Longevity is not a marketing claim. It is the reason our counterparties can plan around us.

A firm that has held its own capital at risk since 1991 has been through enough cycles to know which commitments survive them. That history shapes how we underwrite, how we structure, and how we behave when a position or a client relationship gets difficult. We intend to be here for the next transaction, and the one after it.